The larger the project, the more of a need there is for a formal, overall project manager resource. Project management in the context of Web teams is usually reserved for development projects and this minimalist approach can be a costly mistake.

Project managers are responsible for the overall planning, execution, monitoring, control, and closure of a project. Based on the fact that 70% of IT-related projects fail to meet their on-time, on-budget objectives OR to produce expected business results, it makes sense to engage a dedicated PM early.

Finally, before you outsource anything, you need a very clear understanding of what you’re trying to accomplish and that should take the form of (1) a functional specification, and (2) a technical specification. You can take either of those documents, if they’re properly written, and hand them to any developer for feedback/a quote for services.

Regarding the NY Bankers event at the Waldorf; it’s a private event. You’d need to be a member banker to attend.

Hope this helps – and thanks for your comment.

Then, once the expectations are firmly established (and understood), you can move on to establishing responsibilities. It stands to reason that in order to meet expectations, someone’s gonna have to do something, right? So making sure everyone has a good understanding of what they need to do (responsibilities) to meet those expectations is critical.

Finally, it’s imperative to provide ongoing feedback about how everyone’s doing. Once you’ve given (and received) feedback, it’s time to start all over again by re-establishing new (or updating changed) expectations and responsibilities, followed by more feedback.

It’s a constant process that ensures the success of your project and everyone involved.

Thanks for your comment.

Make sure all parties are involved at the very beginning of the planning stages. Lots of times, the person managing a new project campaign goes to the various groups individually to make it happen. I find that bringing everyone together in one room(hopefully face to face) with clear objectives on what needs to be accomplished provides the best avenue for success. Issues/challenges get raised from the onset , thus helping to close any gaps that would otherwise surface down the line. The best creative thinking is also born because often time developers for example, help to bring to life new capabillities that other may not be aware of yet in the industry.

So in a nut sheel, in addition to ongoing communication/leadership(which I agree is critical to sucess) there must be teamwork from the beginning.

-connie

As for ad sales, there are independent sales houses out there that’ll sell your property by itself and/or as part of a larger group of networks. And of course, you can always turn to the ad networks and exchanges instead of hiring internally.

As long as you have a good program/project manager and can closely manage your vendor(s) and outsourced talent, outsourcing can be a great way to get things done while keeping your costs down.

Just remember – business comes first. Make sure you have a solid plan that includes short and long term goals and just as important, an execution strategy to put it all into action. Test your models often and adjust as necessary to ensure the success of your venture.