Comments on: The Semantic Web: Creating a Web of Data and Relevant Marketing Messages http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/ Thoughts on Digital Marketing Strategy, Technology, and Innovation Sat, 04 Sep 2010 05:35:51 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Does Digital Advertising Leave a Bad Taste in Your Mouth? — Gene De Libero http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-277 Does Digital Advertising Leave a Bad Taste in Your Mouth? — Gene De Libero Tue, 19 Jan 2010 18:06:40 +0000 http://www.genedelibero.com/?p=322#comment-277 [...] of the victims. The whole experience left a bad taste in my mouth and I wondered where the disaster tag was on the NYTimes today and why they are serving ads that seem very punishing against the [...] [...] of the victims. The whole experience left a bad taste in my mouth and I wondered where the disaster tag was on the NYTimes today and why they are serving ads that seem very punishing against the [...]

]]> By: Alysia http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-60 Alysia Tue, 03 Nov 2009 13:24:38 +0000 http://www.genedelibero.com/?p=322#comment-60 On the surface, I think the idea of the semantic web is a great concept. It's beneficial for the both the consumer (more organized content) and the marketer (better defined target audience). But wouldn't it be nice to shut it off sometimes? There is something nice about randomness and, for some, searching the web is an escape. For example, if I had spent the last few days researching divorce law, the last thing I'd want to see is ads for Sue Spouse ESQ when I was planning my kid's birthday party. Relevant, yes. Welcomed, no. On the surface, I think the idea of the semantic web is a great concept. It’s beneficial for the both the consumer (more organized content) and the marketer (better defined target audience). But wouldn’t it be nice to shut it off sometimes? There is something nice about randomness and, for some, searching the web is an escape. For example, if I had spent the last few days researching divorce law, the last thing I’d want to see is ads for Sue Spouse ESQ when I was planning my kid’s birthday party. Relevant, yes. Welcomed, no.

]]> By: katharine earnhardt http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-58 katharine earnhardt Mon, 02 Nov 2009 20:58:21 +0000 http://www.genedelibero.com/?p=322#comment-58 I think that semantic tagging that makes more relevant advertisements appear on websites is absolutely beneficial to the consumer and to the marketer/company that is paying for the advertisement... however, when I am typing something to a friend in my personal gmail account, and ads pop up all around the page that relate to my private discussion, it feels creepy. I have a basic knowledge of semantic tagging, so I would guess that people who are less familiar with this area are even more creeped out and possibly upset by it -- which inadvertantly makes people angry and skeptical of the sponsor rather than interested in purchasing the sponsor's products or services... it's impossible to educate and convince people that these targeted ads were displayed without invading your privacy. What is the solution??? I think that semantic tagging that makes more relevant advertisements appear on websites is absolutely beneficial to the consumer and to the marketer/company that is paying for the advertisement… however, when I am typing something to a friend in my personal gmail account, and ads pop up all around the page that relate to my private discussion, it feels creepy. I have a basic knowledge of semantic tagging, so I would guess that people who are less familiar with this area are even more creeped out and possibly upset by it — which inadvertantly makes people angry and skeptical of the sponsor rather than interested in purchasing the sponsor’s products or services… it’s impossible to educate and convince people that these targeted ads were displayed without invading your privacy. What is the solution???

]]> By: nickelson Antoine http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-52 nickelson Antoine Sat, 31 Oct 2009 19:52:48 +0000 http://www.genedelibero.com/?p=322#comment-52 It's interesting this topic. It's relating data to our real activities on the net. It would be very helpful to marketers, so they can trace back necessary data to accommodate customers on their clients sites. It'd reduce campaign cost and increase potential leads more accurately. It’s interesting this topic. It’s relating data to our real activities on the net. It would be very helpful to marketers, so they can trace back necessary data to accommodate customers on their clients sites. It’d reduce campaign cost and increase potential leads more accurately.

]]> By: Tweets that mention The Semantic Web: Creating a Web of Data and Relevant Marketing Messages -- Topsy.com http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-51 Tweets that mention The Semantic Web: Creating a Web of Data and Relevant Marketing Messages -- Topsy.com Sat, 31 Oct 2009 11:27:52 +0000 http://www.genedelibero.com/?p=322#comment-51 [...] This post was mentioned on Twitter by Gene De Libero, luca scagliarini. luca scagliarini said: Nice post on semantic tagging and relevant marketing http://bit.ly/3y9Igz . #onlinedvertising [...] [...] This post was mentioned on Twitter by Gene De Libero, luca scagliarini. luca scagliarini said: Nice post on semantic tagging and relevant marketing http://bit.ly/3y9Igz . #onlinedvertising [...]

]]> By: Marcello http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-50 Marcello Sat, 31 Oct 2009 02:29:09 +0000 http://www.genedelibero.com/?p=322#comment-50 It makes so much more sense investing in research in this field to make the web ad system more effective, rather than finding ways to know everything about people by the way they surf! Let's start from the connect properly the digital marketing to the producer offer, then it makes sense talking about the demand. It makes so much more sense investing in research in this field to make the web ad system more effective, rather than finding ways to know everything about people by the way they surf! Let’s start from the connect properly the digital marketing to the producer offer, then it makes sense talking about the demand.

]]> By: Karen http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-49 Karen Fri, 30 Oct 2009 22:33:06 +0000 http://www.genedelibero.com/?p=322#comment-49 I think the idea of using tags as a way of going towards semantic web 3.0 is great concept. My only concern is as per your mention above that the same word can mean different things to many different people so it's absolutely critical to work in conjunction with groups such commontag.org to make sure as a marketer you can make use of taging for maximum effectiveness with maximum results. I think the idea of using tags as a way of going towards semantic web 3.0 is great concept. My only concern is as per your mention above that the same word can mean different things to many different people so it’s absolutely critical to work in conjunction with groups such commontag.org to make sure as a marketer you can make use of taging for maximum effectiveness with maximum results.

]]> By: Gene De Libero http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-48 Gene De Libero Fri, 30 Oct 2009 16:58:37 +0000 http://www.genedelibero.com/?p=322#comment-48 Well put, Barry. We've got a good 10 years to go, I think. Well put, Barry. We’ve got a good 10 years to go, I think.

]]> By: Barry J http://www.genedelibero.com/2009/10/the-semantic-web-creating-a-web-of-data-and-relevant-marketing-messages/comment-page-1/#comment-47 Barry J Fri, 30 Oct 2009 16:00:05 +0000 http://www.genedelibero.com/?p=322#comment-47 I like the premise here, any ability to contextualise the web's content in a more coherent uniform fashion can only help users, technology and consequently marketers . I also believe that behavioural has its place but simply can't compete on performance for an advertiser with an ad accurately targeted via context, never mind the privacy concerns surrounding behavioural. The semantic web is only just beginning to go main stream but if we can begin to build an ontology that machines can read then really the possibilities are extraordinary; from the user experience view point and from the marketers. The data is there we just can't use it to its full capacity, yet ... I like the premise here, any ability to contextualise the web’s content in a more coherent uniform fashion can only help users, technology and consequently marketers . I also believe that behavioural has its place but simply can’t compete on performance for an advertiser with an ad accurately targeted via context, never mind the privacy concerns surrounding behavioural.

The semantic web is only just beginning to go main stream but if we can begin to build an ontology that machines can read then really the possibilities are extraordinary; from the user experience view point and from the marketers. The data is there we just can’t use it to its full capacity, yet …

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