http://www.genedelibero.com/2009/11/business-first-technology-last/ Strategic Networking for New Media Mon, 08 Mar 2010 15:38:48 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.genedelibero.com/2009/11/business-first-technology-last/comment-page-1/#comment-54 Gene De Libero Mon, 02 Nov 2009 17:10:33 +0000 http://www.genedelibero.com/?p=334#comment-54 Hi Nick. Thanks for the comment. Unfortunately, in too many cases, technology comes first. That ultimately guarantees that the organization will spend extra time and money re-doing what they've implemented because in so many cases, it just doesn't work (or worse yet, no one uses it when it does.) The implementation of technology must be driven by by the needs of the business and the people it serves - or it will fail. Hi Nick. Thanks for the comment. Unfortunately, in too many cases, technology comes first. That ultimately guarantees that the organization will spend extra time and money re-doing what they’ve implemented because in so many cases, it just doesn’t work (or worse yet, no one uses it when it does.) The implementation of technology must be driven by by the needs of the business and the people it serves – or it will fail.

]]> http://www.genedelibero.com/2009/11/business-first-technology-last/comment-page-1/#comment-53 Nick Mon, 02 Nov 2009 15:26:08 +0000 http://www.genedelibero.com/?p=334#comment-53 I was not surprised to see the plug get pulled on this initiative, and I think that this could be a case study for The Innovator's Dilemma. Knowing the companies involved and the protectionist politics within, Canoe is not going to be successful without strong sponsorship from the right executives armed with a powerful business case. It's easier to focus only on building the technology platform and ignore the business realities in play, but as we are seeing here that is a recipe for failure. I was not surprised to see the plug get pulled on this initiative, and I think that this could be a case study for The Innovator’s Dilemma. Knowing the companies involved and the protectionist politics within, Canoe is not going to be successful without strong sponsorship from the right executives armed with a powerful business case. It’s easier to focus only on building the technology platform and ignore the business realities in play, but as we are seeing here that is a recipe for failure.

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