With $750mm AdMob acquisition, Google confirms what many people and companies already know; mobile is where it’s at. The Android platform was a good start, but with this investment, Google now has access to display advertising and more important, rich data beyond what Android-based phones provide.
Yup, I’m talking about a whole new world of juicy data Google can add to their ever-growing stockpile of, well, juicy data. As Ian Schafer said, “Google will know more details than ever about how people are using iPhone apps, how they are engaging with advertising within those apps, and users loyalty to those apps.”
Not only does Google reap the benefit of the AdMob braintrust, but with the integration of the AdMob platform, Google is rounding out their offering by adding a self-service mobile advertising platform that, when combined with AdWords, AdSense, and DoubleClick, creates a really nice buffet of online advertising options (and gives agencies further agita.)
Google’s already collecting some 30% of all online advertising dollars spent and this move will only help to drive that number up. I’ve been known to place a wager or two, but only when I’ve got a very high confidence level I’m going to win. Call me crazy, but I’d be willing to bet that 2010 is going to be a very big year for mobile growth, especially for Android-based handsets.
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