After 23 years, Pepsi is tossing the Super Bowl aside like an old shoe. And for good reason – they’re shifting marketing dollars online.
And they’re not the only ones moving more of their marketing budgets online. It’s simple math – dollar for dollar, online marketing is simply more effective (when done right).
Unlike the R&D work my company Ambient Media Inc. was doing back in the early part of the new millennium with interactive digital out-of-home networks, digital marketing is here and now; it’s the real deal. Digital marketing is no longer some ‘cutting edge’ or ‘new media’ marketing experiment.
As Josh Bernoff said over on the Groundswell blog back in July ’09, “If you’re in advertising, you’d better learn to speak digital, because that’s the way the world is going.” It certainly isn’t going to happen overnight, but change is coming.
Are you ready?
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