Comments on: Does Digital Advertising Leave a Bad Taste in Your Mouth? http://www.genedelibero.com/2010/01/does-digital-advertising-leave-a-bad-taste-in-your-mouth/ Thoughts on Digital Marketing Strategy, Technology, and Innovation Thu, 12 Jan 2012 15:16:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Gene De Libero http://www.genedelibero.com/2010/01/does-digital-advertising-leave-a-bad-taste-in-your-mouth/comment-page-1/#comment-353 Gene De Libero Sat, 23 Jan 2010 00:03:54 +0000 http://www.genedelibero.com/?p=777#comment-353 Spot on, Barry. Thanks for your comment. Years of watching TV, surfing the 'Net, reading magazines and newspapers, etc. - all the while being exposed to countless marketing messages, most of which are irrelevant - has conditioned us to ignore advertising. The only hope for marketers going forward is to realize that the consumer is in charge of how and where he/she consumes content and to act accordingly to deliver relevant, engaging content. Spot on, Barry. Thanks for your comment.

Years of watching TV, surfing the ‘Net, reading magazines and newspapers, etc. – all the while being exposed to countless marketing messages, most of which are irrelevant – has conditioned us to ignore advertising.

The only hope for marketers going forward is to realize that the consumer is in charge of how and where he/she consumes content and to act accordingly to deliver relevant, engaging content.

]]> By: Barry http://www.genedelibero.com/2010/01/does-digital-advertising-leave-a-bad-taste-in-your-mouth/comment-page-1/#comment-279 Barry Wed, 20 Jan 2010 17:16:38 +0000 http://www.genedelibero.com/?p=777#comment-279 All fair points Gene - ultimately this is a case of chasing the ad dollars. Relevant advertising has always been the key but that fact is overlooked all too often in advertising and particularly online, as it doesn't give the volume & consequently revenue that is desired/decreed within organisations. The long term cost is ultimately felt on the bottom line not just by driving users away; the additional significant side effect of delivering irrelevant ads is that users become preconditioned to ignore ALL ads even when they are relevant. All fair points Gene – ultimately this is a case of chasing the ad dollars. Relevant advertising has always been the key but that fact is overlooked all too often in advertising and particularly online, as it doesn’t give the volume & consequently revenue that is desired/decreed within organisations.

The long term cost is ultimately felt on the bottom line not just by driving users away; the additional significant side effect of delivering irrelevant ads is that users become preconditioned to ignore ALL ads even when they are relevant.

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