Comments on: Digital Marketing: Advice When Changing Your Career Focus

By: L

Fri, 23 Dec 2011 19:47:55 +0000

John,

Did you find NYU Digital Media Marketing certificate to be helpful? Did it help you get your foot in the door despite a lack of experience in the profession?

By: Gene

Gene — Mon, 18 Jul 2011 15:31:34 +0000

I’d suggest making the switch if digital marketing is something you’re really interested in. Otherwise, there are better paths for a technologist to follow for a management career.

By: Mohamad Azhar

Mohamad Azhar — Mon, 18 Jul 2011 15:09:39 +0000

Hi,
Recently in my company there an internal job posting on digital marketing(SEM,SMO…etc), am currently working in the technical field with Java as technology, with 1 yr of exp.

I want to make a career in management(non-technical) field, so should I opt for the offer as I think it’ll provide me a good starting point in this field.

By: New to Digital Marketing? Here's How to Succeed, and Fast — Gene De Libero

New to Digital Marketing? Here's How to Succeed, and Fast — Gene De Libero — Thu, 11 Mar 2010 13:18:53 +0000

[...] for those of you seeking a career path in digital marketing, whether you’re just getting started, transitioning from traditional marketing or just want a [...]

By: Gene De Libero

Gene De Libero — Tue, 02 Mar 2010 01:13:52 +0000

Thanks, John. Glad to hear you’re working on some projects and continuing to gain practical (and very valuable experience.) You’re absolutely right – you need to be able to have a conversation, at least at a basic level, about any technologies you’re considering for a digital strategy and/or project.

Be sure to sign-up for my newsletter to help stay informed and competitive: http://www.genedelibero.com/coach

By: John Kwasek

John Kwasek — Tue, 02 Mar 2010 00:53:57 +0000

Your post is right on. I have found that getting practical experience is essential for moving forward. I started out with earning my Digital Media Marketing certificate from NYU. Then I complimented my learning with reading everything I could and taking a few http://www.lynda.com classes. Digital marketing is a lot more technical than I thought so it is essential to be able to speak to techies about the basics, even if you don’t know how to do the programming. Then I did a few projects to get experience, nothing big, just leveraging my project management skills and prior marketing experience. It’s not easy to make a switch, but it is definitely possible!

By: IT Certification is No Guarantee of Competency - But it Can't Hurt — cioessentials

Fri, 26 Feb 2010 17:15:06 +0000

[...] As a CIO, CTO and even a CEIEIO at one point, I’ve never been a big fan of using IT certification to gauge a candidate’s level of competency. Some people who know me might argue that my position stems from the fact that I never earned an undergrad or advanced degree myself. While I fully support schools and organizations that offer IT certification, and the people who want them, my reliance on certification as IT a gauge of competency has been zero, and I don’t expect that’ll change any time soon – especially after reading posts like Todd’s and my own experience with certification programs like the PMP. That said, I’m a huge supporter of a person’s need to learn and grow. In fact, I have not only developed but also teach 4 courses at New York University, in the Professional Certificate in Digital Media Marketing program. These programs have helped thousands of people just getting started or changing career their career focus over to digital marketing. [...]