Digital Strategy Courses

October 2, 2010

I teach a digital strategy course at New York University, which is part of the Certificate in Digital Media Marketing program. The program gets a lot of play and the blurb on the NYU website, while painfully obvious to anyone whose fired up a web browser lately or owns a smart phone, says it best… [...]

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Targeted Advertising: Opting Out, Browser Privacy, and Cookies

September 20, 2010

I had yet another conversation with a friend last week where the topic of targeted advertising came up. His beef was that targeted advertising really wasn’t all it’s cracked up to be. The truth is targeting online is still not where it needs to be. Advertisers and marketers would like much more information about whom [...]

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Agile Projects: Requirements Gathering

September 15, 2010

This whole agile methodology thing can be a bit intimidating – agile development, agile business analysis, agile project management, agile barbecue. Yikes. I remember back in 1994, when my buddy, fellow jazz crawler, and co-author @docteled and I met with Diane, a senior editor at Van Nostrand Reinhold [VNR] to pitch a new book [VNR [...]

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Links of Interest – September 12, 2010

September 12, 2010

I’m a big fan of TED, where you’ll find “Riveting talks by remarkable people, free to the world.” TED started out in 1984 as a conference bringing together people from three worlds: Technology, Entertainment, Design. The annual TED conferences, in Long Beach/Palm Springs and Oxford, bring together global thinkers and doers, who are “challenged to [...]

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Social Network Use Among Baby Boomers Skyrockets

September 8, 2010

Interesting [but not surprising] info in the recent Pew Internet “Older Adults and Social Media” report. Some highlights: Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%. During the same period, use among those ages 65 and older grew 100%–from 13% to 26%. By [...]

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HTML5 Information Resources: Get Up to Speed on HTML5

September 4, 2010

Lately, I’ve been getting more and more questions about HTML5 and what it means to digital marketers and web developers. I guess the HTML5 vs. Flash debate has cooled in some circles and stayed pretty heated in others. My POV [and many others, too] is that Flash ain’t going anywhere anytime soon. While Steve Jobs [...]

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Links of Interest – August 15, 2010

August 15, 2010

A sampling of interesting links from this past week.

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The Digital Marketing and Advertising Job Market is Heating Up

August 10, 2010

I’m hearing from people who’ve been out of work for awhile [for whatever the reason] that they’re landing gigs in the digital marketing and advertising space. This is good, since from what I’ve seen, the space is hot and getting hotter. While job boards like indeed.com and simplyhired.com are a great way to get a [...]

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Links of Interest – August 8, 2010

August 8, 2010

A sampling of interesting links from this past week.

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Mobile Marketing Goes from Side Dish to Main Course

August 3, 2010

I read today that the folks at Mullen have developed a mobile marketing practice within the agency. With analysts predicting a near five fold increase in mobile display from $313 million in 2010 to $1.5 billion by 2015, the outlook for mobile marketing is bright. The STRATA quarterly survey of major U.S. advertising firms indicates [...]

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