Mobile Marketing Goes from Side Dish to Main Course

August 3, 2010

I read today that the folks at Mullen have developed a mobile marketing practice within the agency. With analysts predicting a near five fold increase in mobile display from $313 million in 2010 to $1.5 billion by 2015, the outlook for mobile marketing is bright. The STRATA quarterly survey of major U.S. advertising firms indicates [...]

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Links of Interest – August 1, 2010

August 1, 2010

A sampling of interesting links from this past week.

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Digital Marketing Expertise Wanted

July 20, 2010

Tribune’s newly formed interactive marketing consultancy called 435 Digital Services is yet another indication of the gaping void that exists in the marketplace for qualified digital marketing expertise to serve small to mid-sized businesses (SMB). It’s more validation that digital marketing means business – real business. The Tribune folks aren’t alone in their observations that [...]

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Links of Interest – July 18, 2010

July 18, 2010

A sampling of interesting links from this past week.

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Marketecture and the Marketect

July 15, 2010

I owe Doug Weaver over at the Upstream Group a debt of gratitude. I came across a blog post of his from May of 2007 titled “The Oreo Doctrine“. I’ll leave it to you to go and read the entire post but Doug does a great job of describing what I’ve been doing for years [...]

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Links of Interest – July 10, 2010

July 10, 2010

A sampling of interesting links from this past week.

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James Mullen on Kicking Ass

July 8, 2010

I just finished reading James X. Mullen’s “The Simple Art of Greatness” [NOT an Amazon affiliate link!]. My buddy, Drew Harteveld, sent it to me thinking it’d be good for some background in preparation for my trip to Winston-Salem, NC to meet with the folks at Mullen this week. Drew shared that one of his [...]

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Links of Interest – July 4, 2010

July 3, 2010

A sampling of interesting links from this past week.

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Links of Interest – June 27, 2010

June 27, 2010

A sampling of interesting links from this past week.

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Links of Interest – June 13, 2010

June 13, 2010

A sampling of interesting links from this past week.

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