According to Dan Sung, writing in a short piece on Pocket-lint.com titled, “The History of Augmented Reality“, augmented reality (AR) really started getting traction around 1999, when Hirokazu Kato of the Nara Institute of Science and Technology released the ARToolKit to the open source community. But the concept apparently has been around since the 50’s, when Morton Helig began building a machine called a Sensorama, a device designed to take in all your senses.
Augmented reality is one of those technologies that many people have a love/hate relationship with. I’ve tried to embrace it from a consumer’s point-of-view, but it’s never really become a part of my consumer toolkit.
As a marketer, however, I’m very much a believer in the power of a practical approach to building and using augmented reality apps. In this post, I’ll share three practical examples of augmented reality applications for marketing.
2014 IKEA Catalog
The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home. You can unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application (available for iOS and Android) or by browsing the pages in the digital 2014 IKEA catalogue on your smartphone or tablet. Then simply place the printed IKEA catalogue where you want to put the furniture in your room, choose a product from a selection of the IKEA range and see how it’ll look in your home in whatever size or color combinations are available.
Quest Visual Word Lens
Quest Visual‘s Word Lens is particularly interesting as a marketing tool, given its kick-ass ability to translate printed words from one language to another using your Android or iOS video camera, in real time, with no Internet connection needed.
Mullen Olympus PEN Augmented Reality App
Mullen developed an augmented reality app for the Olympus PEN camera that gives prospective buyers an opportunity to “try” the camera out. Using a QR marker, Mullen created an augmented reality experience in which people could see a 3D version of the PEN on their computer screen. They could also take the camera apart and play with its different settings. Social sharing features allowed the user to take pictures and video, sharing them with friends via email or Facebook.
- Article from Pocket-lint about the History of Augmented Reality
- 5 reasons to get excited about Augmented Reality in 2013
- Augmented Reality marketing: A millennial perspective
- Lucky Charms taps augmented reality for new marketing effort
- On The Road: Augmented Reality of Rock Marketing
- Top 10 Augmented Reality Use Cases
- Case Study: Volvo S60 Augmented Reality App
- Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality [free signup required]
Do you have any examples of kick-ass augmented reality applications for marketing? Please share your favorites in the comments.