![The Agency of Record: The Shift Is On to Specialized Agencies](https://www.genedelibero.com/wp-content/uploads/2020/01/agency_of_record-1080x675.jpg)
The Agency of Record: The Shift Is On to Specialized Agencies
The agency of record model is shifting to using smaller and mid-sized specialty agencies. The benefits include more specialized knowledge, increased value, more creativity, and better market knowledge. Is it time to fire your agency of record?