Gene De Libero

Gene De Libero

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Delivering on the Promise of Personalization

Delivering on the Promise of Personalization

by Gene De Libero | Business, Content, Customer Experience, Data, Digital Strategy, Marketing Technology, Personalization

The road to personalization success as promoted by marketing technology vendors, analysts, and others - all ostensibly with a dog in the race - is usually paved with rough, long, expensive toll roads. Here's what you need to know to deliver on the promise...

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How to Create Digital and Customer Experience Success

How to Create Digital and Customer Experience Success

by Gene De Libero | Business, Customer Experience, Digital Strategy

Creating digital and customer experience success requires more thinking and planning, not more expensive marketing technology. Here’s what you need to know.

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The Agency of Record: The Shift Is On to Specialized Agencies

The Agency of Record: The Shift Is On to Specialized Agencies

by Gene De Libero | Business

The agency of record model is shifting to using smaller and mid-sized specialty agencies. The benefits include more specialized knowledge, increased value, more creativity, and better market knowledge. Is it time to fire your agency of record?

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What is a Digital Strategist?

What is a Digital Strategist?

by Gene De Libero | Career, Digital Strategy

The marketing industry has been confused about the role of the digital strategist since the dawn of digital marketing itself. Here’s my take on the answer to the question, “What is a digital strategist, and what does a digital strategist do?”

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Goodbye Digital Sharecropping, Hello Owned Media

Goodbye Digital Sharecropping, Hello Owned Media

by Gene De Libero | Digital Strategy

I’m moving away from digital sharecropping and will be publishing more of my content on owned media properties. The first step is re-launching a blog. I’ll still publish on shared media platforms, but my goal is to keep the majority of my original work here on the blog.

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