The road to personalization success as promoted by marketing technology vendors, analysts, and others - all ostensibly with a dog in the race - is usually paved with rough, long, expensive toll roads. Here's what you need to know to deliver on the promise...
Creating digital and customer experience success requires more thinking and planning, not more expensive marketing technology. Here’s what you need to know.
The agency of record model is shifting to using smaller and mid-sized specialty agencies. The benefits include more specialized knowledge, increased value, more creativity, and better market knowledge. Is it time to fire your agency of record?
The marketing industry has been confused about the role of the digital strategist since the dawn of digital marketing itself. Here’s my take on the answer to the question, “What is a digital strategist, and what does a digital strategist do?”
I’m moving away from digital sharecropping and will be publishing more of my content on owned media properties. The first step is re-launching a blog. I’ll still publish on shared media platforms, but my goal is to keep the majority of my original work here on the blog.