Gene De Libero

Gene De Libero

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Delivering on the Promise of Personalization

Delivering on the Promise of Personalization

by Gene De Libero | Feb 24, 2020 | Business, Content, Customer Experience, Data, Digital Strategy, Marketing Technology, Personalization

The road to personalization success as promoted by marketing technology vendors, analysts, and others – all ostensibly with a dog in the race – is usually paved with rough, long, expensive toll roads. Here’s what you need to know to deliver on the...
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