Interesting [but not surprising] info in the recent Pew Internet “Older Adults and Social Media” report.

Some highlights:

• Between April 2009 and May 2010, social networking use among internet users ages 50-64 grew by 88%–from 25% to 47%.
• During the same period, use among those ages 65 and older grew 100%–from 13% to 26%.
• By comparison, social networking use among users ages 18-29 grew by 13%—from 76% to 86%.
• One in five (20%) online adults ages 50-64 say they use social networking sites on a typical day, up from 10% one year ago.
• Among adults ages 65 and older, 13% log on to social networking sites on a typical day, compared with just 4% who did so in 2009.
• One in ten internet users ages 50 and older now say they use Twitter or another service to share updates about themselves or see updates about others.

Get the full Pew Internet report here.

Tagged as: boomers, social networks

{ 0 comments }